Sunday, 17 November 2013

Locations for the Music Video

The Soweto Uprising, South African student
Hector Pieterson dying in the arms of a
fellow student whilst his sister runs alongside. 
The first location that we shot at was the Forum in Norwich. This was the chosen location for the teacher strikes and so it wasn't really decided by myself and the other member of my group, however, it seems an appropriate location for a protest due to its central location and appearance of money/wealth. The Forum is a large building and is quite tall, making for an intimidating image if shown from a low angle or a worms eye view, symbolising the power of the money that went in to the building. It also has a large outside foyer that has an amphitheatre/colosseum appearance due to the steps surrounding it. The strike was a peaceful protest, however, many demonstrations throughout history have escalated into violence, hence why the colosseum appearance of the location connects well with the events/themes that are displayed in the music video. For example, the Soweto Uprising was a protest organised by several South African students to protest the recent laws enforcing them to learn the language of their white, Dutch oppressors; the result was 176 students killed by South African police. Colosseums were places often surrounded by violence and death, hence the linking to the histroy of protests. This is the area that the strike took place and due to the openness of the space we were able to capture several different shots from various viewpoints, thus the location was good as it allowed us to be flexible when filming.

Ancient Greek Amphitheater





Opposite the Forum is St Peter Mancroft's Chruch, another building with an imposing appearance due to its Gothic styling and heightened structure. Along with the government/corporate organisations, religion can be a controlling factor on many lives, as Karl Marx put it "Opium of the people". These two buildings face each other off; the church representing religion and the Forum representing the corporate side (with the home of BBC News East Anglian), but both sides have overwhelming control over large populations of society, benefiting most usually themselves rather than the community. 





Myself and the other member of my group discussed location ideas with our teacher, and decided that the American Embassy would be an ideal location to film due to the connotations of the building in regard to politics and the numerous protests that took place outside the building, including the Anti-Vietnam war demo in 1968. We also planned to use this location for the print production/CD cover part of the coursework, thus we took several shots of our actor outside the embassy. The building itself probably has the most intimidating appearance out of all of the locations we shot in, with its vast facade and golden eagle. The eagle and flag acted as symbolism for the corruption and government of the United States, particularly in the way that the government has control over the minorities in order to benefit themselves. Whilst shooting at this location, we were questioned by the police and the embassy security about our intentions and what we were filming. The security were enquiring whether we were filming their security cameras, security booths or their guards before contacting the police to come and take our details. This high level of security evidenced the reputation of the building and the suspicions/presumptions of the inhabitants.




Another of our locations in London was the docklands area, in particular Canary Wharf. This was due to the high level of businessmen and women in the area, creating a believable mise en scene and atmosphere. Furthermore, the surrounding area has obviously had a lot of money put into it and many of the businesses in the area deal with very large sums of money everyday, thus we thought it was an appropriate location to place our businessman character in as it connotes the air of wealth and power that links to the character. One of the surrounding buildings was J.P Morgan, who have recently been involved in a $4.5 billion mortgage settlement to investors who lost money on mortgage-related securities. This real life example reinforces the wealth of the companies and corporations that we are aiming to show in the music video. This location also had an interesting feature, a rolling screen showing the latest changes in the stock market as well as the most important news. We made sure to include a reference to the stock exchange to show that the businessman character is involved in large sums of money. Whilst shooting at this location, we were stopped and questioned on three separate occasions by security guards for the numerous high profile companies in the area, again showing their presumptions of what we may or may not have been up to. 

Some of the genuine businessman in the docklands area, captured for a montage section of the music video



When shot listing, we decided that we wanted two opposing time lapses of the characters in the underground stations, showing binary opposition. To do this, we used the Canary Wharf tube station for the businessman, choosing rush hour as the time to film due to the frequency of the trains and the huge number of suit wearing individuals rushing to escape from the commercial area. The general appearance of the station exhibited the wealth of the area and the overall smartness that falls in line with the corporate offices. In contrast to this, we shot in St Paul's station for the protester, which has a very different, more traditional appearance. St Paul's had a bit more of a grimy appearance and there weren't as many people in suits, showing the environment of the protester to be of a lower quality than that of the businessman, referencing the lack of social equality in Britain. By using very similar shots we were able to create a sense of binary opposition between the two characters and their reflective locations. 




This was another timelapse used to create binary opposition when placed alongside the timelapse of J.P Morgan in the docklands, it was an abandoned building at Bracondale Mill Gate. The location was easy to access making it reasonably flexible in terms of shooting, however we did not have access to the inside of the building. This location could act as a visual metaphor for the state of society in Britain, or could be connoting the idea of a 'Broken Britain' due to its crumbled appearance and sense of disarray. The location is also reminiscent of the derelict house in 'Fight Club'.

Derelict house in Fight Club



To show what the home life is like for the businessman character, we chose to shoot in my house. The character is shown in a double bed in a well furnished room, with a suit hanging up in the background referencing his working life. The bedroom shows little colour/decoration so it symbolises the cold exterior of the character. The double bed isn't necessary for the businessman, but rather it shows that he is wealthy and buys things that he doesn't need just because he can. 


The businessman is also shown briefly in a kitchen, it has smart appliances and an overall feeling of quality, this reflects the style of the character as well as his supposed wealth. 


To show opposition, we chose to show the protester waking up on a sofa with a blanket rather than a bed like the businessman. This tells the audience that the protester has considerably less money than the businessman and also isn't bothered about material possessions so much. The surroundings are also a lot more colourful and quirky, suggesting a friendly character, another example of contrast between the two characters. 





Friday, 8 November 2013

Costume/Props in the Music Video


For the costume of the businessman character, we chose to dress our actor in a stereotypical representation of business dress. This encompassed a smart suit, black leather shoes, watch and briefcase. The black suit is a very typical costume linked to the businessman archetype; the smart appearance represents the power and authority that some businessmen have over society whilst also showing the professional nature of their every day life. The wearing of a suit also commands respect, as well as showing respect for others. Black suits are worn by almost every businessman in the industry and so men suits become almost faceless, they loose their individuality due to the stereotype that the suit carries; therefore the character in the music video is dressed in a costume that is meant to show a cold exterior. 

Sam Spade in The Maltese Falcon
The colour black represents power, formality, death and evil. It is usually associated with negative connotations such as fear and the unknown, as well as denoting power and strength. These connotations work perfectly in creating the businessman character who is meant to be a metaphor for the 1%; many of which are powerful and are feared by large numbers of the rest of society. A black suit can be seen in many films over a wide range of characters. Black suits were commonly worn as a costume for male characters in film noir, linking with the 'detective' stereotype that formed the basis for many plot lines. A good example of this is the character Sam Spade (played by Humphrey Bogart) in the film 'The Maltese Falcon'; Spade is a private detective and dons the black suit and tie often throughout the film. Black suits are also worn by a lot of politicians, referencing the power that the businessman character is supposed to have; it symbolises the elevated status that a number of individuals in society possess. In addition to these film noir characters, other portrayals make use of the black suit for a much darker representation; the black suit becoming a symbol of the hitman/mafia associate. An example of these stereotypes can be seen in films such as 'The Godfather', 'Goodfellas', 'Hitman', 'Pulp Fiction' and 'Reservoir Dogs'. 

Goodfellas, showing similar costume to the
 businessman character in our music video

These are the shoes worn by our businessman character. Black leather completes the smart and professional appearance of the character; the colour black is also an important theme so we made sure that the shoes were black to continue the idea of power and formality. The shoes and the suit show the wealth of the character, suits and these types of shoes are expensive and so wearing them exhibits the possible wealth of the individual, further reinforcing this characters status amongst society. These shoes also blend into the surroundings of the corporate world, giving the character a sense of anonymity to carry out corrupt actions. 


The protester is also shown carrying/displaying a sign. This is a common sight when it comes to protests, demonstrations and strikes and so we thought it would be reasonable to continue this generic convention. This sign reads 'We're In Trouble' which is part of the name of track that we have chosen, but also works effectively as a message about society and the 1%. The sign immediately identifies the character to the audience as they associate the sign with protesting, thus the character is partially established through this prop. 


When choosing the costume for the businessman character, myself and the other member of the group purposely chose a red tie. Red is the colour of fire and blood, so it symbolises power, danger, strength and determination, and in particular darker red is associated with vigour, rage, anger, leadership, malice and wrath. These characteristics work towards creating a powerful and intimidating image for the audience, with the red tie reinforcing that the businessman possesses strength and wrath over society. The red tie also contrasted well against the black and white tones of the suit, making the character stand out with a memorable appearance. The red tie and black suit combination could can also be seen in the film 'Hitman', with the plot being about an efficient and ruthless hitman (unsurprisingly). This intertextual reference highlights once again the danger and power that the character of the businessman exerts. 

'Hitman' seen wearing the black suit and red tie



The businessman is also shown to be carrying a newspaper, revealed to be The Daily Mail, which is very fitting for his character. The Daily Mail has a heavily conservative following and so it was an appropriate choice for the character that we were trying to create. It also shows that the businessman likes to be up to date with the news and other important information such as the stock exchange. 


The businessman character is also sometimes seen carrying a briefcase, this prop is used to add to the 'corporate' image by giving the impression that the briefcase contains important work documents. However, the briefcase acts as an enigma as the audience never gets to see what's inside, creating an air of mystery about the character and his briefcase. This is a possible intertextual reference to 'Pulp Fiction' as the briefcase in the film is opened, but never shown to the camera, leaving the audience guessing as to what is so valuable inside the case. It has been discussed that the gold glow coming from the case could be Marcellus Wallace's soul that was sold to the devil, but these are simply speculations. Briefcases are also used in films to carry valuables like money, drugs or weapons, so there is no telling what may be inside our characters case. The briefcase is whatever the audience wants it to be. 

The briefcase in 'Pulp Fiction' being opened and
 showing a gold light on Vincent Vega's face



The costume for the protester character is very different from the businessman; we aimed to make it obvious that the protester isn't as wealthy as the businessman and thus cannot afford to spend the same amount of money on clothes. Baring this in mind, we chose for the character to wear a plain white t-shirt with no branding, showing the low cost, and a pair of old jeans with holes in which display the fact that the protester has had these jeans for a long time, not having the money to invest in a new pair (or perhaps not wanting to play part in consumerism). To contrast the smart black leather shoes of the businessman, the protester is seen wearing a pair of old trainers that are much more practical, evidencing the need for substance rather than style. The aim of this costume is to connote to the audience that the protester simply doesn't have the same amount of money to invest in expensive clothes, but more importantly, does not possess the same amount of commanding power in society. This is done by making the character seem quite normal, fitting in with the rest of the 99% who will be wearing similar clothing. This costume doesn't carry the same status as the suit and this is where the binary opposition lies.



At one point, the businessman character checks his watch. We chose to use a smart watch as an additional reminder that the character is wealthy and powerful, he is able to spend his money on smart material possessions simply because he can. The protester on the other hand doesn't even have a watch, showing again the difference between the two characters. The watch could be symbolising the hectic and busy lifestyle that the businessman character has in the corporate world, this gives the character an air of punctuality and precision because he has to be organised. Watches have become reasonably iconic in film, featuring in films such as 'Pulp Fiction', 'Drive' and "2001: A Space Odyssey".

Tuesday, 5 November 2013

Goodwin's Theory of Music Videos: Alt-J (∆) - Breezeblocks & Massive Attack - Inertia Creeps




Artist/Band: Alt-J (∆)
Track: Breezeblocks
Release Date: 18th of May, 2012
Genre: Indie Rock, Art Rock, Experimental Rock
Budget for Video: £5000
Awards: UK Music Video Award "Best Alternative Music Video" 2012



Lyrics:

[Verse 1]
She may contain the urge to run away
But hold her down with soggy clothes and breeze blocks
Cetirizine your fever's gripped me again
Never kisses all you ever send is full stops (la la la la)
Do you know where the wild things go
They go along to take your honey (la la la la)
Break down now weep build up breakfast now
Let's eat my love my love love love (la la la la)

[Hook]
Muscle to muscle and toe to toe
The fear has gripped my but here I go
My heart sinks as I jump up
Your hand grips hand as my eyes shut
Ahhh ahhh ahhh ah ah - ahhh ahhh ahhh ah ah

[Verse 2]
Do you know where the wild things go
They go along to take your honey (la la la la)
Break down now sleep build up breakfast now
Let's eat my love my love love love (la la la la)
She bruises coughs she splutters pistol shots
But hold her down with soggy clothes and breeze blocks
She's morphine queen of my vaccine my love my love love love (la la la la)

[Hook]

[Verse 3]
She may contain the urge to run away
But hold her down with soggy clothes and breeze blocks
Germolene disinfect the scene my love my love love love
Please don't go, I love you so...My lovely

[Refrain] (x2)
Please don't go, please don't go
I love you so, I love you so
Please don't go, please don't go
I love you so, I love you so
Please break my heart

[Outro]
Please don't go, I'll eat you whole
I love you so (repeated)