Splendidly evaluated explanation of your potential target audience.
UK demographic used by market researchers.
Grade
Social class
Chief income earner's occupation
A upper middle class Higher managerial, administrative or professional
B middle class Intermediate managerial, administrative or professional
C1 lower middle class Supervisory or clerical and junior managerial, administrative or professional
C2 skilled working class Skilled manual workers
D working class Semi and unskilled manual workers
E non working Casual or lowest grade workers, pensioners, and others who depend on the welfare state for their income, this also includes students.
Could you revise upper, middle, lower class to the way social class is defined in the UK. from http://en.wikipedia.org/wiki/NRS_social_grade.
Also follow link to.... http://en.wikipedia.org/wiki/Occupy_Wall_Street
It seems political protest groups which would find your music video appealing, are mainly white, male and educated. In other words from the you may need to revise aspects of your target audience re social class, for example your music video would strike a chord with the mainly B and C1 demographic.
This is to tighten up your research. Keep up your splendid work.
Thank you for your feedback. I've made the revisions regarding the class system in the U.K. and added a paragraph to the social class slide about the political protest groups.
Splendidly evaluated explanation of your potential target audience.
ReplyDeleteUK demographic used by market researchers.
Grade
Social class
Chief income earner's occupation
A
upper middle class Higher managerial, administrative or professional
B
middle class Intermediate managerial, administrative or professional
C1
lower middle class Supervisory or clerical and junior managerial, administrative or professional
C2
skilled working class Skilled manual workers
D
working class Semi and unskilled manual workers
E
non working Casual or lowest grade workers, pensioners, and others who depend on the welfare state for their income, this also includes students.
Could you revise upper, middle, lower class to the way social class is defined in the UK. from
http://en.wikipedia.org/wiki/NRS_social_grade.
Also follow link to.... http://en.wikipedia.org/wiki/Occupy_Wall_Street
It seems political protest groups which would find your music video appealing, are mainly white, male and educated. In other words from the you may need to revise aspects of your target audience re social class, for example your music video would strike a chord with the mainly B and C1 demographic.
This is to tighten up your research. Keep up your splendid work.
Thank you for your feedback. I've made the revisions regarding the class system in the U.K. and added a paragraph to the social class slide about the political protest groups.
ReplyDeleteAt the highest level Hamish. An excellently organised case study.
ReplyDelete